Campaigns Quote by James Surowiecki
“Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.”
About This Quote
Source Book: The Wisdom of Crowds, 2004
Political campaigns waste resources on voters who are already decided; focus should be on undecided and persuadable voters.
In simple terms: Target the swing and supportive voters, not the convinced.
Key Takeaway
Prioritize persuadable voters.
Themes
politics
campaign strategy
resource allocation
Mood
analytical
strategic
Type
advice
philosophical
When to use this quote
- election planning
- marketing
- grassroots organizing
Key Concepts
behavioral economics
public opinion
Questions to Reflect On
- How can data identify truly persuadable voters?
- What messages resonate with the swing electorate?
A Different Perspective
Overemphasis on undecided may ignore core base.
![“I'd say, [writing memoir] not so much a model, but maybe to provide an insight, here or there, to help somebody come to terms with the dark corners of their own soul, to come to terms with the undecided, their own sense of self, and maybe help develop a capacity to love - to love wisdom, love…” quote by Cornel West](https://sms4smile.com/quotes/img-quotes/22d/cornel-west-708_capacity_i-d-say-writing-memoir-not-so-much-a-mod_376670.jpg)
