If Trump wants to serve a second term in the Oval Office, he needs to persuade the same voters who denied him a second term in the first place that he is more than the chaos, confusion and dysfunction of… — Jamelle Bouie Copy Share Image
Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need… — James Surowiecki Copy Share Image
