Academic Quote by James G. March
“If a manager asks an academic consultant what to do and that consultant answers, then the consultant should be fired. No academic has the experience to know the context of a managerial problem well enough to give specific advice about a specific situation.”
About This Quote
Source Book: Organizations, 1977
Academic consultants lack practical context, so their advice can be harmful.
In simple terms: Consultants should know the real situation.
Seek experienced managers for advice.
Themes
Mood
Type
When to use this quote
- corporate strategy
- project planning
- crisis response
Key Concepts
Questions to Reflect On
- When is academic input useful?
- How can consultants bridge theory and practice?
Academic insight may still be valuable if combined with experience.