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Advertisement Quote by James Cash Penney

“Courteous treatment will make a customer a walking advertisement.” quote by James Cash Penney
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“Courteous treatment will make a customer a walking advertisement.”

James Cash Penney

About This Quote

Source Book: Retail Philosophy, 1930

Treating customers well turns them into enthusiastic promoters of the business.

In simple terms: Good service creates brand ambassadors.

Key Takeaway

Prioritize courteous service.

Themes

customer service marketing reputation

Mood

optimistic professional

Type

advisory inspirational

When to use this quote

  • storefront
  • online retail
  • hospitality industry

Key Concepts

brand loyalty word of mouth

Questions to Reflect On

  • How can we ensure service matches product?
  • What are other ways to create ambassadors?
A Different Perspective

May ignore product quality importance.

4.2 out of 5 (6 ratings)

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