Great leader Quote by James C. Collins
““The good-to-great leaders understood three simple truths. First, if you begin with “who,” rather than “what,” you can more easily adapt to a changing world.””
About This Quote
Source Book: Good to Great by Jim Collins, 2001
Great leaders start by defining who they are, enabling adaptability to change.
In simple terms: Know yourself first to adapt.
Identify core identity before strategy.
Themes
Mood
Type
When to use this quote
- career planning
- organizational change
- personal growth
Key Concepts
Questions to Reflect On
- What does “who” mean for you?
- How can you balance “who” and “what”?
Focusing only on identity may ignore external realities.