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Great leader Quote by James C. Collins

“The good-to-great leaders understood three simple truths. First, if you begin with “who,” rather than “what,” you can more easily adapt to a changing world.” quote by James C. Collins
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““The good-to-great leaders understood three simple truths. First, if you begin with “who,” rather than “what,” you can more easily adapt to a changing world.””

James C. Collins

About This Quote

Source Book: Good to Great by Jim Collins, 2001

Great leaders start by defining who they are, enabling adaptability to change.

In simple terms: Know yourself first to adapt.

Key Takeaway

Identify core identity before strategy.

Themes

leadership identity adaptability

Mood

inspirational practical

Type

leadership business

When to use this quote

  • career planning
  • organizational change
  • personal growth

Key Concepts

self-awareness strategic planning

Questions to Reflect On

  • What does “who” mean for you?
  • How can you balance “who” and “what”?
A Different Perspective

Focusing only on identity may ignore external realities.

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