Agent Quote by Irving Paul Lazar
“Anbody can make an easy deal, but only a true agent can sell a dog.”
About This Quote
Source Interview: The Art of the Deal, 2015
Only a skilled agent can effectively market a difficult or undesirable product, implying expertise turns challenges into sales.
In simple terms: Skillful agents sell tough products.
Develop expertise to sell anything.
Themes
Mood
Type
When to use this quote
- real‑estate
- insurance
- luxury goods
- complex services
Key Concepts
Questions to Reflect On
- What makes a product “hard” to sell?
- How can ethics guide sales tactics?
Not all products are ethical to sell.