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Best Quote by Ingvar Kamprad

“I see my task as serving the majority of people. The question is, how do you find out what they want, how best to serve them? My answer is to stay close to ordinary people because, at heart, I am one of them.” quote by Ingvar Kamprad
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“I see my task as serving the majority of people. The question is, how do you find out what they want, how best to serve them? My answer is to stay close to ordinary people because, at heart, I am one of them.”

Ingvar Kamprad

About This Quote

Source Interview: 2005, Business Leader

He believes serving the majority requires staying connected to everyday people to understand their needs.

In simple terms: Stay close to ordinary people to serve them.

Key Takeaway

Listen to everyday experiences.

Themes

service humility customer focus

Mood

thoughtful inspirational

Type

advisory motivational

When to use this quote

  • product design
  • public policy
  • social entrepreneurship
  • marketing
  • leadership

Key Concepts

Empathy market research community engagement

Questions to Reflect On

  • Who might be left out?
  • How to balance majority needs with minority rights?
A Different Perspective

Overemphasis on majority may neglect minorities.

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