Best Quote by Ingvar Kamprad
“I see my task as serving the majority of people. The question is, how do you find out what they want, how best to serve them? My answer is to stay close to ordinary people because, at heart, I am one of them.”
About This Quote
Source Interview: 2005, Business Leader
He believes serving the majority requires staying connected to everyday people to understand their needs.
In simple terms: Stay close to ordinary people to serve them.
Listen to everyday experiences.
Themes
Mood
Type
When to use this quote
- product design
- public policy
- social entrepreneurship
- marketing
- leadership
Key Concepts
Questions to Reflect On
- Who might be left out?
- How to balance majority needs with minority rights?
Overemphasis on majority may neglect minorities.