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Capture Quote by Indra Nooyi

“I think innovation as a discipline needs to go back and get rethought and revived. There are so many models to talk about innovation, there are so many typologies of innovation, and you have to find a good innovation metric that truly captures the innovation performance of a company.” quote by Indra Nooyi
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“I think innovation as a discipline needs to go back and get rethought and revived. There are so many models to talk about innovation, there are so many typologies of innovation, and you have to find a good innovation metric that truly captures the innovation performance of a company.”

Indra Nooyi

About This Quote

Source Interview: Business Leadership Forum, 2018

Innovation requires revisiting its foundations, simplifying models, and creating metrics that truly reflect a company's creative output.

In simple terms: Re‑evaluate and measure innovation effectively.

Key Takeaway

Develop clear, meaningful innovation metrics.

Themes

innovation measurement strategy

Mood

analytical inquisitive

Type

strategic inspirational

When to use this quote

  • product development
  • R&D budgeting
  • strategic planning

Key Concepts

business performance creative processes

Questions to Reflect On

  • What metric best captures true innovation?
  • How can we balance quantitative and qualitative assessment?
A Different Perspective

Metrics may oversimplify complex creative work.

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