““In 1963, Robert Novak had written that many Republican leaders were intent on converting the Party of Lincoln into the White Man’s Party. The following year, Goldwater went down in crushing defeat, winning only 36 percent of the white vote. Even so, less than a decade later, the racial transmogrification of the Republicans was well underway. In 1972, Nixon’s first full dog whistle campaign netted him 67 percent of the white vote, leaving his opponent, George McGovern, with support from less than one in three whites. Defeated by the Southern strategy, McGovern neatly summed it up: “What is the Southern Strategy? It is this. It says to the South: Let the poor stay poor, let your economy trail the nation, forget about decent homes and medical care for all your people, choose officials who will oppose every effort to benefit the many at the expense of the few—and in return, we will try to overlook the””
