Evil Quote by Hugh MacLeod
““...the best Evil Plan offers something much more for people--a chance to buy into an idea that matters, and share it with people who matter to them.””
About This Quote
Source Book: The Art of Social Media, 2014
The quote suggests that a compelling idea attracts people who care, creating a shared purpose and community.
In simple terms: A great idea draws people who matter together.
Craft ideas that resonate with your audience.
Themes
Mood
Type
When to use this quote
- product launches
- campaigns
- team building
- activism
Key Concepts
Questions to Reflect On
- What idea do you want to share?
- Who are the people that matter to you?
Risk of echo chambers if ideas aren’t inclusive.