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Evil Quote by Hugh MacLeod

“...the best Evil Plan offers something much more for people--a chance to buy into an idea that matters, and share it with people who matter to them.” quote by Hugh MacLeod
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““...the best Evil Plan offers something much more for people--a chance to buy into an idea that matters, and share it with people who matter to them.””

Hugh MacLeod

About This Quote

Source Book: The Art of Social Media, 2014

The quote suggests that a compelling idea attracts people who care, creating a shared purpose and community.

In simple terms: A great idea draws people who matter together.

Key Takeaway

Craft ideas that resonate with your audience.

Themes

marketing influence community ideas

Mood

inspirational motivational

Type

strategic psychological

When to use this quote

  • product launches
  • campaigns
  • team building
  • activism

Key Concepts

brand building social proof psychology of persuasion

Questions to Reflect On

  • What idea do you want to share?
  • Who are the people that matter to you?
A Different Perspective

Risk of echo chambers if ideas aren’t inclusive.

2.5 out of 5 (8 ratings)

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