Creativity Quote by Elias Canetti
“It doesn't matter how new an idea is: what matters is how new it becomes.”
About This Quote
Source Book: Crowds and Power, 1960
Ideas gain impact not by novelty alone but by how they are transformed and adopted over time.
In simple terms: The power of an idea lies in its evolution.
Key Takeaway
Focus on how ideas spread and change.
Themes
innovation
ideas
culture
diffusion
power dynamics
Mood
analytical
philosophical
insightful
Type
theoretical
cultural
When to use this quote
- marketing
- education
- political movements
- technology adoption
Key Concepts
memetics
social influence
philosophy of change
Questions to Reflect On
- How do societies reshape new ideas?
- What factors accelerate an idea’s transformation?
A Different Perspective
Ideas can be co‑opted or diluted, losing original intent.
![“We’re all trying to get to the same island, whether you swim, fly, surf, or skydive in, it doesn’t matter. What matters is when the red light [camera] comes on.” quote by Jerry Seinfeld](https://sms4smile.com/quotes/img-quotes/7d3/jerry-seinfeld-880_cameras_we-re-all-trying-to-get-to-the-same-isla_42545.jpg)
![“The hand which scoops up the water is the first vessel. The fingers of both hands intertwined are the first basket. [p. 217]” quote by Elias Canetti](https://sms4smile.com/quotes/img-quotes/c74/elias-canetti-3574_hand_the-hand-which-scoops-up-the-water-is-th_31545.jpg)
