Architecture Quote by Howard Mansfield
![“The [commercial] strip is marketed with the come-on of comfort (the Comfort Inn) and with the promise of a home on the road, a home where nobody knows your name and they're glad to see you as long as you can pay. The strip lives in the contradiction of the name Home Depot—domesticity on a…” quote by Howard Mansfield](https://sms4smile.com/quotes/img-quotes/6ce/howard-mansfield-57797_architecture_the-commercial-strip-is-marketed-with-th_835423.jpg)
““The [commercial] strip is marketed with the come-on of comfort (the Comfort Inn) and with the promise of a home on the road, a home where nobody knows your name and they're glad to see you as long as you can pay. The strip lives in the contradiction of the name Home Depot—domesticity on a gargantuan scale. Home—"a person's native place," "at ease," "deep; to the heart," says the dictionary, and Depot, "a storehouse or a 'warehouse.'" (Warehouse of the Heart?)””
About This Quote
Source Essay: “The Warehouse of the Heart,” 2010
The commercial “Home” brand masks the impersonal scale of modern consumerism, turning personal comfort into a commodified experience.
In simple terms: Big brands hide their vast, impersonal nature.
Key Takeaway
Question the intimacy of commercial spaces.
Themes
consumerism
identity
place
Mood
reflective
critical
Type
analytical
observational
When to use this quote
- travel
- shopping malls
- online retail
- home rentals
Key Concepts
commodification
urban alienation
Questions to Reflect On
- What does “home” truly mean today?
- Can a brand ever feel personal?
A Different Perspective
Comfort may be superficial, not genuine.
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