"Although we've used the concept brand communities a……" — Henry Jenkins

Although we've used the concept brand communities a couple of times, it's… - Henry Jenkins
"Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands will need to court a range of different communities and travel across pools, webs, and hubs if they want to reach the full range of desired consumers."

Henry Jenkins

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