Henry Jenkins Quotes

16 quotes in 366 categories

• If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then…
• Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands will…
• Humans do not engage in activities that are meaningless. If you think you see people doing things you find meaningless, look again and try to…
• The key is to produce something that both pulls people together and gives them something to do.
• From American Idol to The Matrix participatory media - where old and new media converge by involving fans - is influencing our culture by creating…
• We want to raise a generation of kids who have a mouse in one hand and a book in the other,
• Just as we would not traditionally assume that someone is literate if they can read but not write, we should not assume that someone possesses…
• Participatory culture shifts the focus of literacy from one of individual expression to community involvement.
• That changes your whole perception of the film, your perception of the ending...The challenge for us, especially with the Lord of the Rings is how…
• Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified…
• When I first started you would pitch a story because without a good story, you didn't really have a film. Later, once sequels started to…
• Piracy often reflects market failures on the part of producers rather than moral failures on the part of consumers.
• The worst thing a kid can say about homework is that it is too hard. The worst thing a kid can say about a game…
• Hello. My name is Henry. I am a fan. Somewhere in the late 1980s’, I got tired of people telling me to get a life.…
• ...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned…
• Fandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, there would be no desire to engage…

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