““You can’t really plan for the success of a biological organism without considering the context of its ecological environment. In the same way, you can’t really plan for the success of an corporate entity without considering the context of its economic and otherwise broader environment. Furthermore, beginning with this macro context ensures that we are focusing on “how can we add value to the customers? How can we serve others?””
![“I tell my graduate students [at Bard College], ‘There are two ways to change the world: through policy, or through sustainable business.’ With sustainable business, individuals build solutions within the current system… Sustainable business asks, ‘How would nature do this?’” quote by Eban Goodstein](https://sms4smile.com/quotes/img-quotes/c4b/eban-goodstein-32258_asks_i-tell-my-graduate-students-at-bard-coll_1799888.jpg)
