““In critical linguistic research, ‘discourse’ often denotes text and image in real-use contexts. The nature of discourse is multi-faceted: discourse itself constructs ideas and related meanings, and discourse is also the medium through which ideas and related meanings are realised and represented in a range of settings. In turn, this understanding of discourse encompasses text production and text reception. The plural discourses is often employed in order to describe a particular ideological strand in one or a series of texts””