Broad Quote by John Fiske
“The way we make sense of a realistic text is through the same broad ideological frame as the way we make sense of our social experience or rather, the way we are made sense of by the discourses of our culture.”
About This Quote
Source Book: Understanding Popular Culture by John Fiske, 1989
We interpret texts through cultural ideologies, which also shape how we are interpreted by society.
In simple terms: Cultural frames shape both reading and being read.
Recognize and question ideological lenses.
Themes
Mood
Type
When to use this quote
- education
- media analysis
- self‑reflection
Key Concepts
Questions to Reflect On
- What frames influence your perception?
- How can you become aware of being framed?
Ideological blind spots can persist unnoticed.