Ifs Quote by Hans Haacke
“Whenever the medium of photography is useful for a particular task, I use it. If another medium is more suitable I use that.”
About This Quote
Source Interview: Art Theory Lecture, 1978
Advocates using the most effective medium for a task, choosing photography or alternatives as needed.
In simple terms: Pick the best medium for the job.
Select tools based on suitability, not habit.
Themes
Mood
Type
When to use this quote
- exhibit design
- academic research
- media planning
- creative problem solving
Key Concepts
Questions to Reflect On
- When is a less efficient medium preferable?
- How does medium choice affect audience perception?
May undervalue the expressive value of less practical media.