About Quote by Hamilton Jordan
“And when you start talking about the practicality of winning a race like that - you've got to remember we're not talking about winning 51 percent of the vote. We're talking about winning 36, 37, 38 percent of the vote.”
About This Quote
Source Speech: Political Strategy Forum, 1996
Winning a race requires a plurality, not a majority; small vote differences matter.
In simple terms: Winning needs less than half the votes.
Target key voter segments strategically.
Themes
Mood
Type
When to use this quote
- campaign planning
- targeted outreach
- debate prep
Key Concepts
Questions to Reflect On
- What groups are essential for a 36‑38% win?
- How to balance narrow targeting with inclusive messaging?
Focusing on plurality may ignore broader consensus building.