““Manufacturers must seek to widen their distribution and proactively embrace new customers and distribution channels, be it hard discounters such as Aldi, club stores such as Costco, Dollar or Pound chains, and even less traditional outlets like vending machines. Such new opportunities can be substantial; in 2010, Dollar stores opened up more new retail space in the United States than did Wal-Mart.7 These actions reduce the CSS for brands, which gives manufacturers more leverage.””
