Assets Quote by George Madison Adams
“Character is the salesperson's stock in trade. The product itself is secondary. Truthfulness, enthusiasm and patience are great assets to every salesperson. Without them, they couldn't go far. Courage and courtesy are essential equipment.”
About This Quote
Sales success depends more on personal qualities like honesty, enthusiasm, and patience than on the product itself; these traits are essential tools for any salesperson.
In simple terms: Character outweighs product in sales.
Cultivate integrity and enthusiasm.
Themes
Mood
Type
When to use this quote
- customer service
- team training
- business development
- marketing strategies
Key Concepts
Questions to Reflect On
- How do you balance character and product?
- What traits matter most in your field?
Overemphasis on character may ignore product quality.