Skip to content

Cost Quote by George Gerbner

“The product is the delivery of the largest number of people at the least cost.” quote by George Gerbner
Download Open image
“The product is the delivery of the largest number of people at the least cost.”

George Gerbner

About This Quote

Source Book: Media and Society, 1995

The goal is to serve many people efficiently, minimizing cost per person.

In simple terms: Reach many cheaply.

Key Takeaway

Focus on scalability and cost‑effectiveness.

Themes

efficiency mass reach economics

Mood

pragmatic analytical

Type

strategic business

When to use this quote

  • public health messaging
  • mass media advertising
  • low‑cost product launch
  • non‑profit services

Key Concepts

mass market cost reduction distribution

Questions to Reflect On

  • How to balance cost with quality?
  • What metrics ensure value?
A Different Perspective

Quality may suffer when cost is prioritized.

3.7 out of 5 (10 ratings)

More by George Gerbner

Explore all 5 George Gerbner quotes

More Cost quotes

Browse all 3,987 Cost quotes