Cost Quote by George Gerbner
“The product is the delivery of the largest number of people at the least cost.”
About This Quote
Source Book: Media and Society, 1995
The goal is to serve many people efficiently, minimizing cost per person.
In simple terms: Reach many cheaply.
Focus on scalability and cost‑effectiveness.
Themes
Mood
Type
When to use this quote
- public health messaging
- mass media advertising
- low‑cost product launch
- non‑profit services
Key Concepts
Questions to Reflect On
- How to balance cost with quality?
- What metrics ensure value?
Quality may suffer when cost is prioritized.