Believe Quote by Joichi Ito
“I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.”
About This Quote
Source Talk: TEDxTokyo, 2015
Marketing costs rise while delivery costs fall as digital networks strengthen and traditional media weaken.
In simple terms: Digital shift changes cost dynamics.
Key Takeaway
Adapt marketing strategies.
Themes
marketing
technology
media
Mood
forward‑looking
strategic
Type
business
technology
When to use this quote
- advertising budgets
- media planning
- business strategy
Key Concepts
digital transformation
cost structure
Questions to Reflect On
- Will digital dominance continue?
- How can small firms adapt?
A Different Perspective
Assumes uniform digital growth; may not apply everywhere.
