Attention Quote by Joichi Ito
“In a world where discovery is more important than delivery, it's the people who find, remix and direct attention to old stuff that should be rewarded, not the people who deliver it or sit on it waiting for someone to show up.”
About This Quote
The most valuable contribution is uncovering and recontextualizing existing knowledge, rather than merely delivering or hoarding it.
In simple terms: Reward discovery over mere delivery.
Curators drive progress.
Themes
Mood
Type
When to use this quote
- Evaluating research impact
- Designing incentive structures
- Prioritizing exploratory work
- Managing information overload
Key Concepts
Practical Applications
- Innovation labs
- Content curation platforms
Questions to Reflect On
- How can organizations incentivize discovery?
- What metrics capture the value of remixing knowledge?