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Attention Quote by Joichi Ito

“In a world where discovery is more important than delivery, it's the people who find, remix and direct attention to old stuff that should be rewarded, not the people who deliver it or sit on it waiting for someone to show up.” quote by Joichi Ito
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“In a world where discovery is more important than delivery, it's the people who find, remix and direct attention to old stuff that should be rewarded, not the people who deliver it or sit on it waiting for someone to show up.”

Joichi Ito

About This Quote

The most valuable contribution is uncovering and recontextualizing existing knowledge, rather than merely delivering or hoarding it.

In simple terms: Reward discovery over mere delivery.

Key Takeaway

Curators drive progress.

Themes

Discovery Curation Attention economy Innovation Reward systems

Mood

Curious Critical Inspirational

Type

Observation Critique

When to use this quote

  • Evaluating research impact
  • Designing incentive structures
  • Prioritizing exploratory work
  • Managing information overload

Key Concepts

Remix culture Knowledge sharing Value creation

Practical Applications

  • Innovation labs
  • Content curation platforms

Questions to Reflect On

  • How can organizations incentivize discovery?
  • What metrics capture the value of remixing knowledge?
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