Success Quote by Gene Kim
““In other words, when we conflate deployment and release, it makes it difficult to create accountability for successful outcomes—decoupling these two activities allows us to empower Development and Operations to be responsible for the success of fast and frequent deployments, while enabling product owners to be responsible for the successful business outcomes of the release (i.e., was building and launching the feature worth our time).””
About This Quote
Source Book: The Phoenix Project by Gene Kim, Kevin Behr, George Spafford, 2013
Separating deployment from release clarifies responsibility, letting devops own delivery speed while product owners own business value.
In simple terms: Keep delivery and business goals distinct.
Key Takeaway
Define clear ownership for each stage.
Themes
responsibility
delivery
business value
Mood
focused
strategic
Type
practical
guidance
When to use this quote
- software releases
- feature launches
- continuous delivery
Key Concepts
DevOps
accountability
product management
Questions to Reflect On
- How can you measure success for deployment vs release?
- What metrics reflect each role’s performance?
A Different Perspective
If teams ignore the split, blame may still shift.
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![“Since I worked with Danny Boyle before on Slumdog Millionaire, we have great success and everything. So, when I first got the script and the screenplay of Simon (Beaufoy) and I was reading it, even before the shoot, some kind of sounds came into my mind and I put some stuff [down] and sent it to…” quote by A. R. Rahman](https://sms4smile.com/quotes/img-quotes/573/a-r-rahman-4481_cutting_since-i-worked-with-danny-boyle-before-o_539.jpg)