Clothes Quote by Gareth Pugh
“We have to sell the dream before we can sell the clothes”
About This Quote
Source Fashion Show: Autumn 2015 Runway, Gareth Pugh, 2015
Creating desire for a brand begins with selling an aspirational vision, not just the product.
In simple terms: Sell the vision before the product.
Key Takeaway
Focus on storytelling to drive sales.
Themes
marketing
branding
psychology
Mood
inspired
confident
Type
advertising
branding
When to use this quote
- product launch
- advertising campaign
- brand positioning
Key Concepts
aspirational appeal
consumer behavior
Questions to Reflect On
- What image does your brand promise?
- How can you align product features with that image?
A Different Perspective
If the dream feels inauthentic, consumers may reject the product.
