Long time Quote by Fumio Sasaki

Simple, sleek, and strong.

— Lo Bosworth

Simplicity, suitability and proportion.

— Elsie de Wolfe

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent…

— Dieter Rams

I like simple, I like quality, and I like less. Do I like a certain aesthetic? Yeah.

— Tomas Maier

“Two of the most important characteristics of good design are discoverability and understanding.”

— Donald A. Norman

I tend to like the most basic pieces with the perfect fit and fabric, like a simple tank.

— Alexander Wang

Simplicity is the ultimate in fine design.

— Bob Perla

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not…

— Dieter Rams

Quality, quality, quality: never waver from it, even when you don't see how you can afford to keep it up. When you compromise, you…

— Gary Hirshberg

Simplicity is often one of the greatest strengths.

— Erik Spoelstra

Simplicity is hard to build, easy to use, and hard to charge for. Complexity is easy to build, hard to use, and easy to…

— Chris Sacca

The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond…

— Jonathan Ive