Asian Quote by Frans van Houten
“In the Asian marketplace, we need to come out with products every nine months, not every two years.”
About This Quote
Source Speech: Annual Shareholder Meeting, Philips, 2015
Companies must accelerate product cycles to stay competitive in fast‑moving Asian markets.
In simple terms: Release new products quickly in Asia.
Key Takeaway
Shorten development cycles.
Themes
innovation
market dynamics
speed
Mood
urgent
strategic
Type
business
strategic
When to use this quote
- electronics launch
- software updates
- fashion lines
- automotive models
Key Concepts
product lifecycle
regional strategy
Questions to Reflect On
- How can firms balance speed with quality?
- What processes enable nine‑month cycles?
A Different Perspective
Rapid releases can strain quality and resources.
