Internet Quote by Frank Deford
“It costs a lot of money to deliver newsprint. It's so much easier to do it through the air, Internet, radio, television. The second easiest thing is to do it through the mail. But when you have to take something heavy and put it on someone's doorstep, that costs a lot of money.”
About This Quote
Source Article: "The Economics of News Delivery", 1995
Physical delivery of newspapers is costly; electronic transmission is cheaper, with mail being a middle ground.
In simple terms: Print is expensive; digital is cheap.
Key Takeaway
Leverage digital channels for cost efficiency.
Themes
media
economics
technology
distribution
cost
Mood
pragmatic
analytical
forward‑thinking
Type
business
media
When to use this quote
- newsrooms
- publishing
- advertising
- public policy
Key Concepts
digital transformation
logistics
media strategy
Questions to Reflect On
- How can you balance reach and cost?
- What role does print still play?
A Different Perspective
May overlook digital divide.
![“The social [media channel] isn't about beauty contests and popularity contests. They're a distortion, a caricature of the real thing. It's about trust, connection, and community. That's what there's too little of in today's mediascape, despite all the hoopla surrounding social tools. The promise…” quote by Umair Haque](https://sms4smile.com/quotes/img-quotes/c85/umair-haque-25881_beauty_the-social-media-channel-isn-t-about-bea_1270.jpg)
