““Managing creative people—not so easy,” she says. “A lot of emotion, a lot of stroking. Some people need tough love. Some people need a lot of love.” Above all is the challenge of managing in a subjective realm. “There’s no right or wrong answer,” says Lyons. “When someone creates something and puts it in front of you, that thing came from inside of them, and if you make them feel bad, it’s going to be hard to fix, because you’ve actually crushed them.””
