Be creative Quote by Eva Zeisel
“If you want to be creative, don't try to do something new. Doing something new means NOT doing what's been done before, and that's a negative impulse. Negative impulses are frustrating. They're the opposite of creativity, and they never yield good ideas.”
About This Quote
Source Interview: Design Talk, 1978
Creativity is hindered by forcing novelty; true innovation builds on existing ideas, not by rejecting them outright.
In simple terms: Innovation builds on existing work.
Key Takeaway
Iterate, don’t reject.
Themes
creativity
design
innovation
Mood
instructive
analytical
Type
philosophical
practical
When to use this quote
- product development
- artistic projects
- software engineering
- marketing campaigns
- educational curricula
Key Concepts
incrementalism
creative process
design thinking
Questions to Reflect On
- When is breaking from tradition necessary?
- How to balance iteration with originality?
A Different Perspective
Some breakthroughs require radical departure.
