Design Quote by Ettore Sottsass
“I try and be as stupid as possible regarding my profession, which means I try to look at as few design magazines as possible.”
About This Quote
Source Interview: Design Talk, 1990s
He adopts deliberate simplicity, avoiding design trends to preserve originality.
In simple terms: Avoid trends to stay original.
Key Takeaway
Embrace minimal exposure to mainstream design.
Themes
originality
design
simplicity
Mood
reflective
intentional
Type
philosophical
advice
When to use this quote
- architectural practice
- product design
- personal branding
Key Concepts
minimalism
creative restraint
Questions to Reflect On
- How does avoiding trends affect creativity?
- When is it beneficial to engage with design media?
A Different Perspective
May limit awareness of useful innovations.
