Carriages Quote by Emmett Shear
“Users think they know what they want, but you get the horseless carriage effect where you're getting asked for a faster horse.”
About This Quote
Customers often request faster, more efficient solutions, even if they don't know the underlying technology.
In simple terms: Customers want faster solutions.
Key Takeaway
Focus on delivering speed and efficiency.
Themes
innovation
customer expectations
technology
Mood
pragmatic
critical
Type
strategic
analytical
When to use this quote
- software development
- transportation
- e‑commerce
- service design
Key Concepts
product design
user experience
Questions to Reflect On
- How can we balance speed with thoroughness?
- What hidden needs lie behind speed requests?
A Different Perspective
Speed may sacrifice depth or quality.
