"Templeton was down there now, rummaging around. When……" — Elwyn Brooks White

"Templeton was down there now, rummaging around. When he returned to the barn, he carried in his mouth an advertisement he had torn from a crumpled magazine. How's this?" he asked, showing the ad to Charlotte. It says 'Crunchy.' 'Crunchy' would be a good word to write in your web." Just the wrong idea," replied Charlotte. "Couldn't be worse. We don't want Zuckerman to think Wilbur is crunchy. He might start thinking about crisp, crunchy bacon and tasty ham. That would put ideas into his head. We must advertise Wilbur's noble qualities, not his tastiness."

— Elwyn Brooks White

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261 Quotes by Elwyn Brooks White

Elwyn Brooks White has 261 quotes on this site. A few more worth reading:

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More Ad Quotes

This quote is filed under Ad Quotes, one of 384 quotes in that category. Here are a few more:

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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad. — William Bernbach

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