Tell Woman Quote by Earl Wilson
“To sell something, tell a woman it's a bargain; tell a man it's deductible.”
About This Quote
The quote highlights gendered marketing tactics, suggesting sellers tailor messages to perceived gender preferences.
In simple terms: Marketers use gender stereotypes to pitch products.
Avoid gender stereotypes in advertising.
Themes
Mood
Type
When to use this quote
- advertising campaigns
- product launches
- sales pitches
- market research
Key Concepts
Questions to Reflect On
- How can you market inclusively?
- What assumptions underlie your messaging?
Stereotypes can alienate audiences and backfire.