Children Quote by Douglas Rushkoff
“The liberation children experience when they discover the Internet is quickly counteracted by the lure of e-commerce web sites, which are customized to each individual user's psychological profile in order to maximize their effectiveness.”
About This Quote
Source Book: Throwing Rocks at the Google Bus, 2016
The excitement of discovering the internet is quickly undermined by personalized e‑commerce targeting that exploits users.
In simple terms: Internet joy is hijacked by targeted ads.
Key Takeaway
Be aware of manipulative online marketing.
Themes
technology
consumerism
privacy
Mood
critical
concerned
Type
analytical
cautionary
When to use this quote
- online shopping
- social media browsing
- personalized ads
Key Concepts
digital persuasion
psychographic profiling
Questions to Reflect On
- How can you protect your online privacy?
- What ethical standards should regulate targeted ads?
A Different Perspective
Awareness may not stop the underlying business models.
