Architecture Quote by Donald A. Norman

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

— Ivan Chermayeff

“1. Have clear goals. 2. Identify and don’t tolerate the problems that stand in the way of your achieving those goals. 3. Accurately diagnose the problems…

— Ray Dalio

“The success of the scaling-up process depends upon the fact that the conceptual integrity of each piece has been radically improved—that the number of…

— Frederick P. Brooks Jr

“Knowing and being cognizant of the underlying principles and dynamics, seeing the problem in a broad systemic context, thinking quantitatively and analytically, all need…

— Geoffrey West

The goal of design is to raise the expectation of what design can be

— Paula Scher

With function, flow, and form as basis, design is evaluated as a process culminating in an entity which intensifies comprehension.

— Ladislav Sutnar

The essence of design... lies in the process of discovering a problem shared by many people and trying to solve it.

— Kenya Hara

“In design, one of the most difficult activities is to get the specifications right:”

— Donald A. Norman

“I will contend that conceptual integrity is the most important consideration in system design. It is better to have a system omit certain anomalous…

— Frederick P. Brooks Jr

Design is an iterative process. One idea often builds on another.

— Mark Parker

“Design is art optimized to meet objectives.”

— Shimon Shmueli

The conclusion of design flows naturally from the data; we should not shrink from it; we should embrace it and build on it.

— Michael Behe