Broadcasters Quote by Dick Costolo
“We've recognized that Twitter is the second screen for TV, and TV is more fun with Twitter. There are a bunch of ways that we can be complementary to broadcasters.”
About This Quote
Source Interview: Tech Business Podcast, 2018
Twitter complements TV by acting as a real‑time second screen, enhancing audience engagement and offering new broadcaster collaborations.
In simple terms: Twitter is TV’s interactive partner.
Key Takeaway
Leverage cross‑media synergy.
Themes
media
technology
collaboration
Mood
strategic
optimistic
Type
analytical
practical
When to use this quote
- marketing campaigns
- live events
- content creation
Key Concepts
second‑screen experience
real‑time interaction
broadcast integration
Questions to Reflect On
- How can broadcasters integrate social feeds?
- What risks arise from over‑interaction?
A Different Perspective
Reliance on platforms can shift audience focus.
