Building Quote by Cameron Dallas
“I've been doing this since 2011, when I started on Instagram. Building my presence on there was important to my brand, but I wanted to take my audience to other platforms, so I then crossed over to Twitter second, then YouTube third. It wasn't until I made my fourth crossover to a different platform that I went to Vine.”
About This Quote
Source Interview: Social Media Strategy Podcast, 2015
The speaker describes sequentially expanding his online presence across platforms, emphasizing diversification for brand growth.
In simple terms: He moved from Instagram to Twitter, YouTube, then Vine.
Diversify platforms.
Themes
Mood
Type
When to use this quote
- launching new channels
- cross‑promotion
- content creation
- online entrepreneurship
Key Concepts
Questions to Reflect On
- Which platform fits your brand best?
- How to maintain consistent voice across media?
Risk of spreading thin and losing focus.