““Success at The Edge demands a different outlook, and this sense of identity can be fostered in a number of ways. Values statements, for example, can be used effectively to create a common culture and identity. The effects are not automatic, and there are instances in which corporate values statements are little more than superficial window dressing. They make attractive wall hangings, but little else.””
![“Since I worked with Danny Boyle before on Slumdog Millionaire, we have great success and everything. So, when I first got the script and the screenplay of Simon (Beaufoy) and I was reading it, even before the shoot, some kind of sounds came into my mind and I put some stuff [down] and sent it to…” quote by A. R. Rahman](https://sms4smile.com/quotes/img-quotes/573/a-r-rahman-4481_cutting_since-i-worked-with-danny-boyle-before-o_539.jpg)