Feels Quote by David Weinberger
“Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there's a piece of software that loves us for who we are.”
About This Quote
Source Article: The Rise of Personalization, 2012
Tailoring digital experiences makes users feel understood and valued, fostering emotional connection with technology.
In simple terms: Customizing sites makes users feel valued.
Design for personal relevance.
Themes
Mood
Type
When to use this quote
- e‑commerce
- social media
- online learning
- customer support
Key Concepts
Questions to Reflect On
- How does personalization affect trust?
- When is personalization too much?
May feel intrusive if over‑personalized.