Skip to content

Bigs Quote by Evgeny Morozov

“Personalization can be very useful in some contexts but very harmful in others. Searching for pizza online, it's probably OK to keep showing the same pizza shop as your No. 1 choice. I don't see any big political consequences out of that.” quote by Evgeny Morozov
Download Open image
“Personalization can be very useful in some contexts but very harmful in others. Searching for pizza online, it's probably OK to keep showing the same pizza shop as your No. 1 choice. I don't see any big political consequences out of that.”

Evgeny Morozov

About This Quote

Personalization can improve convenience but also risk bias, privacy loss, and manipulation, especially when choices shape preferences.

In simple terms: Tailored suggestions help, but can also manipulate.

Key Takeaway

Balance usefulness with ethical safeguards.

Themes

technology ethics personalization

Mood

critical analytical

Type

ethical technological

When to use this quote

  • online shopping
  • news feeds
  • targeted ads
  • recommendation systems

Key Concepts

algorithmic bias consumer autonomy

Questions to Reflect On

  • What safeguards protect users?
  • How to ensure fairness?
A Different Perspective

Over‑personalization may limit exposure to diverse options.

3.3 out of 5 (5 ratings)

More by Evgeny Morozov

Explore all 143 Evgeny Morozov quotes

More Bigs quotes

Browse all 15,542 Bigs quotes