Dive Quote by David Thorne
““I was commissioned to write copy for an annual publication produced by Top Tourist Parks of Australia. After a print run of seventy-five thousand and distribution throughout Australia and New Zealand, it was discovered that I had left the letter v out of the word 'dive' and the introduction for a family beach resort activity read, "Die with your children. A new world awaits.””
About This Quote
Source Essay: The Daily Mail, 2012
A typo in a promotional copy turned a harmless phrase into a shocking one, highlighting the importance of careful proofreading.
In simple terms: A small mistake can cause big misunderstandings.
Key Takeaway
Proofread carefully before publishing.
Themes
communication
mistakes
responsibility
Mood
embarrassed
cautious
Type
cautionary
humorous
When to use this quote
- Marketing copy
- advertising
- branding
- error prevention
Key Concepts
Attention to detail
public relations
Questions to Reflect On
- What steps can prevent such errors?
- How do you handle public backlash from mistakes?
A Different Perspective
Even minor errors can damage credibility and cause unintended offense.
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