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“Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.” quote by David Rose
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“Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.”

David Rose

About This Quote

Source Book: Startup Strategy, 2020

Team members must think strategically and also recognize that product failure eliminates any need for strategy.

In simple terms: Strategic thinking matters only if the product succeeds.

Key Takeaway

Hire thinkers who value product success.

Themes

strategy product success team building

Mood

pragmatic cautious

Type

business advisory

When to use this quote

  • product development
  • team hiring
  • performance reviews
  • market testing

Key Concepts

business model market fit risk management

Questions to Reflect On

  • How do you balance strategic planning with product validation?
  • What metrics indicate a product is ready for strategy?
A Different Perspective

Focusing on strategy before product viability can waste resources.

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