Able Quote by David Neeleman
“Those wedgie seats, whatever they call them, those recliners, they're just not competitive anymore. The difference between those and a coach seat isn't that great to be able to warrant charging the amount. You need a little more space for a lie-flat, but not that much more.”
About This Quote
Modern recliners lack competitive advantage; a small increase in space for lie‑flat seats may justify higher pricing.
In simple terms: Recliners aren't competitive; a bit more space for lie‑flat seats could be worth extra cost.
Key Takeaway
Add modest space for lie‑flat seats to stay competitive.
Themes
design
competition
comfort
airline
pricing
Mood
analytical
strategic
Type
marketing
design
When to use this quote
- airline cabin layouts
- business class seats
- long‑haul flights
- airport lounges
Key Concepts
product differentiation
customer experience
space optimization
Questions to Reflect On
- Will passengers pay for extra space?
- How much space is enough to add value?
A Different Perspective
Higher cost may deter price‑sensitive travelers.
![“Fares are higher [and] people don't travel as much. If they don't do that, it doesn't have the trickle down effect into the economy and the other sectors.” quote by David Neeleman](https://sms4smile.com/quotes/img-quotes/2d0/david-neeleman-13396_economy_fares-are-higher-and-people-don-t-travel_165905.jpg)
![“If it's torture flying one airline and [yours] is a pleasant experience, it certainly helps your revenue.” quote by David Neeleman](https://sms4smile.com/quotes/img-quotes/a57/david-neeleman-13396_airline_if-it-s-torture-flying-one-airline-and-y_177666.jpg)
