Firsts Quote by David J. Lieberman
“Whenever you are dealing with someone or something of unknown value the first one who places a value on it establishes its worth.”
About This Quote
Source Book: The Power of Persuasion, 2010
Assigning value first shapes perception of worth.
In simple terms: Value first, then worth follows.
Set initial value to influence perception.
Themes
Mood
Type
When to use this quote
- pricing products
- negotiating salaries
- evaluating talent
Key Concepts
Questions to Reflect On
- Who decides the initial value?
- When does value become self‑fulfilling?
May bias judgments unfairly.