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Firsts Quote by David J. Lieberman

“Whenever you are dealing with someone or something of unknown value the first one who places a value on it establishes its worth.” quote by David J. Lieberman
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“Whenever you are dealing with someone or something of unknown value the first one who places a value on it establishes its worth.”

David J. Lieberman

About This Quote

Source Book: The Power of Persuasion, 2010

Assigning value first shapes perception of worth.

In simple terms: Value first, then worth follows.

Key Takeaway

Set initial value to influence perception.

Themes

perception value influence

Mood

analytical critical

Type

advice philosophical

When to use this quote

  • pricing products
  • negotiating salaries
  • evaluating talent

Key Concepts

psychology economics social dynamics

Questions to Reflect On

  • Who decides the initial value?
  • When does value become self‑fulfilling?
A Different Perspective

May bias judgments unfairly.

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