Computers Quote by David DiSalvo
““In one study, participants were primed with high-achievement words (related to winning, excellence, etc.) flashed on a computer screen. Each word appeared only for an instant, too fast for conscious deliberation. Participants with high-achievement motivation performed significantly better on tasks after being primed with the words than those with low achievement motivation.””
About This Quote
Source Study: Priming Experiment on Achievement Motivation, 2015
Brief exposure to achievement‑related words boosts performance for those already motivated toward success.
In simple terms: Success words help motivated people do better.
Key Takeaway
Leverage positive cues to enhance performance.
Themes
motivation
performance
psychology
Mood
inspired
analytical
Type
research
psychological
When to use this quote
- work tasks
- academic testing
- sports competition
- creative problem solving
Key Concepts
priming
achievement goal
cognitive activation
Questions to Reflect On
- How can you create cues that raise motivation for low‑motivation individuals?
- What environments benefit most from subtle priming?
A Different Perspective
Effect may be limited to individuals with pre‑existing high motivation.
