Dirty Quote by David Campbell
“That's the dirty little secret of Mormon growth. Lots of baptisms don't necessarily translate into long-term membership.”
About This Quote
Source Interview: Religious Demography, 2022
High baptism rates don't guarantee lasting membership in a faith community
In simple terms: Many new converts leave quickly
Key Takeaway
Retention matters more than numbers
Themes
faith growth
membership
retention
Mood
analytical
concerned
Type
sociological
practical
When to use this quote
- Church outreach
- membership tracking
- long‑term engagement
Key Concepts
Religious sociology
community building
Questions to Reflect On
- How can churches improve long‑term retention?
- What factors cause new members to leave?
A Different Perspective
Conversion alone doesn't ensure sustained participation
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