Bears Quote by Darrell Royal
“The Texas-OU game is a big revenue bear. And because it's played at a neutral site, you don't have as many student body going as you would if it was home-and-home. These are full-price tickets.”
About This Quote
Source Speech: Texas-Oklahoma Football Rivalry Press Conference, 1975
He critiques the financial model of a neutral‑site game, noting lower student attendance and high ticket prices reduce revenue despite the event’s size.
In simple terms: The neutral game costs money and has few students attending.
Consider venue and pricing impacts on event profitability.
Themes
Mood
Type
When to use this quote
- budget planning
- fan engagement
- venue negotiations
- marketing strategies
Key Concepts
Questions to Reflect On
- How can schools balance revenue with fan accessibility?
- What alternative models could increase attendance?
Higher prices may deter fans, limiting revenue growth.