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Bears Quote by Darrell Royal

“The Texas-OU game is a big revenue bear. And because it's played at a neutral site, you don't have as many student body going as you would if it was home-and-home. These are full-price tickets.” quote by Darrell Royal
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“The Texas-OU game is a big revenue bear. And because it's played at a neutral site, you don't have as many student body going as you would if it was home-and-home. These are full-price tickets.”

Darrell Royal

About This Quote

Source Speech: Texas-Oklahoma Football Rivalry Press Conference, 1975

He critiques the financial model of a neutral‑site game, noting lower student attendance and high ticket prices reduce revenue despite the event’s size.

In simple terms: The neutral game costs money and has few students attending.

Key Takeaway

Consider venue and pricing impacts on event profitability.

Themes

economics sports management venue selection attendance

Mood

analytical critical

Type

business strategic

When to use this quote

  • budget planning
  • fan engagement
  • venue negotiations
  • marketing strategies

Key Concepts

college athletics marketing ticket pricing

Questions to Reflect On

  • How can schools balance revenue with fan accessibility?
  • What alternative models could increase attendance?
A Different Perspective

Higher prices may deter fans, limiting revenue growth.

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