Appeals Quote by Daniel Kahneman
“The psychologist, Paul Rozin, an expert on disgust, observed that a single cockroach will completely wreck the appeal of a bowl of cherries, but a cherry will do nothing at all for a bowl of cockroaches.”
About This Quote
Source Interview: The New Yorker, 2015
Disgust is highly context‑specific; a single negative element can ruin an entire experience.
In simple terms: Disgust spreads from one bad thing to the whole.
Key Takeaway
Beware of overgeneralizing negative impressions.
Themes
psychology
disgust
perception
Mood
critical
analytical
Type
cognitive
behavioral
When to use this quote
- food safety
- brand reputation
- first impressions
Key Concepts
cognitive bias
contamination effect
Questions to Reflect On
- How does a single flaw affect your overall judgment?
- Can you separate the whole from the part?
A Different Perspective
Positive aspects can be overlooked if a negative element dominates.
